The Company: Fruit Fresh Spain
Fruit Fresh Spain is a company based in Murcia in the South East of Spain. They are growers and producers of fresh fruit, and they specialize in fresh lemons, peaches, apricots and mandarins.
As a family-run business, they grow their own fruit for the national and export market and were looking to expand their internet presence, especially in the international market.
They approached me with the aim of increasing their market share and positioning their company on Google with a simple but effective website that could be grown over time via the company news section.
SEO Keyword Research
As the fruit export market from Spain is a highly competitive one, we needed to focus on SEO before beginning the web design process.
I believe that the best way to start a brand-new project is not with the web design first, but with keyword research.
With this in mind, I used several well-known keyword research tools including SEMrush and Google Keyword Planner first to identify the keywords that needed to be targeted and their search volume in order to make sure that the web site would gain traction and receive the relevant traffic from Google and Microsoft Bing.
The Design Process
The company was looking for a simple, clean web design with a touch of animation, which was provided using pure CSS.
As with all things related to web design and SEO, speed and mobile usability are key factors for user experience and the final result shows that the site is both mobile-friendly and fast, with an A grade from GTMetrix.com
The company were able to provide me with the relevant texts in both Spanish and English, the English was then double-checked to make sure that it had the right tone for the site.
As can be seen from the above graphic, fruitfreshspain.com has an A grade from GTMetrix (The leading speed tester) and is fully usable on mobile according to Google’s mobile testing page.
Before going live, Search Console was connected to the site along with Google Analytics 4. Within Google Analytics, I then set up tracking so that we can see which keywords were being searched on Google and also how many contacts were being received. Contacts for this business are in the form of Emails, Phone Calls, Contact form fills and WhatsApps.
LAUNCH & RESULTS
The site went live at the beginning of February 2023 and is making steady progress in Google. As we continue to add content to the company news section and continue with our external link-building and social media presence, Fruit Fresh Spain has steadily climbed in the Google rankings for our targeted keywords.
After less than 3 weeks, Fruit Fresh Spain is ranking for “fresh fruit exporters spain”, one of our targeted keywords.
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