Google Ads Promotion Spain 2023
Everybody wants to get more clients and if you are a business owner here in Spain, then you know the importance of targeting the right people.
Maybe you want to get new Spanish clients or are targeting ex-pats living here in Spain or maybe you are targeting British tourists.
It doesn’t matter who your target demographic is, you can use Google Ads to promote your business to them.
If you have already used Google Ads and haven’t had much success, then contact me and I can review your account and let you know what’s not working and why.
If you have never used Google Ads before, then keep reading…
The Offer: what you need to know
Google is currently offering €400 to new clients who have never run Ads on the Google network before (If you have run ads before and stopped because they didn’t work, then you may still be entitled to a credit from Google, contact me today and I can help you find out)
General terms and conditions
What you need to know:
The offer is only available while stocks last
Google is currently running this promotion but this can change at any moment.
Billing Address
You must have a billing address here in Spain.
Spend €400 and get €400
Once you have spent €400 euros on advertising (You have 60 days to spend this money), your Google Ads account will then be credited with €400 euros to spend in the next 60 days*
Full terms and conditions
You can find the full terms and conditions here: https://ads.google.com/home/
* information correct as of 23/02/2023
Are Google Ads a right for my business
In general, if you are selling a product online i.e a person has to make a physical payment online by Credit Card or PayPal, the percentage of clicks on your ads which turn into sales is on average about 1%.
If however, your website generates contacts, either through filling in a form, clicking on a phone or WhatsApp button or receiving emails, then the percentage is much higher, normally between 5% and 20%. So if you take the bottom end of the average, for every 100 clicks on your ads/visits to your website, you will get 5 contacts
Here is a list (not exhaustive) of the types of businesses that can really benefit from a well-designed Google Ads campaign.
Accountants
Air-conditioner installers/repairs
B&B
Blind / Shutter installers
Boat rental
Builders
Car hire
Car sales / garages
Dentists
Dog walkers / grooming
Electricians
Estate Agents
Gardeners
Hotels
Insurance agents
Jet ski Rental
Kitchen fitters
Lawyers
Locksmiths
Mechanics
Pet services
Plumbers
Property management companies
Removal services
Tutors / Academies
If you are not sure whether or not Google Ads would work for you, get in touch for a free no-obligation consultation
Advantages of using Google Ads
Many people believe that Google Ads is an expensive way of marketing their business, but if done correctly, it can be highly profitable.
Here are some of the advantages of using Google Ads here in Spain over other forms of advertising:
1. It is cheaper than back in the UK (in general)
Google Ads is generally cheaper here than in the UK (although this does depend on the market and competition). There are often fewer competitors using Google Ads however the volume of clicks is also lower.
2. Targeting
You can directly target exactly the type of people that you want to attract, using keywords and audience targeting, you can target people for example who are looking for your service in say a 10 km radius from around your business location.
2 Examples of the types of targeting that can be achieved with Google Ads
Example 1
If you are a kitchen fitting service then you may run ads which show to people who Google considers to be “in market” for home improvement, who live within 20 km (or your maximum travel distance) and who are actively searching for “new kitchen fitters near me”
Example 2
You are a plumber who specializes in emergency repair work and often get callouts in the evening and at weekends. You can run Ads, only at certain times and days of the week, within a certain travel distance from your place of business and Ads that only run with your phone number and when someone searches on their mobile phone.
The targeting options for Google Ads are endless, and if employed correctly can be highly effective.
3. Positioning
When you search on Google, normally the first 4 positions are reserved for Ads, so even if you are at the top of the Search Engine Results page naturally, there can be 4 of your competitors above you.
4. Protect your brand
Very often people are looking for your business online and so if a competitor decides to run ads using your brand name as a keyword, then they will appear above you on the search engines.
The good news is that if you run Google Ads for your brand then they will be very cheap, normally less than 5 cents per click and your competitors will have to pay a premium to run ads using your name as a keyword.
5. Different types of Ads
You can run Ads that only show on mobile phones with your service, business name and phone number, traditional ads that appear at the top of the Search Engine Results Pages, YouTube Ads, Shopping Ads and display Ads that appear on other peoples’ websites.
For many businesses, a well-thought-out Google Ads campaign can be highly effective.
What to do before you sign up for your Google Ads promotion
It is important to carry out the following steps before signing up for your Google Ads account, the offer means that you have to spend €400 euros within 60 days of opening the account, so if you jump the gun before making sure that your website is fully optimised, and you have everything in place then the “credit” may expire before you have even begun.
The countdown starts from day 1!!!
Checklist
Mobile ready
Make sure that your website is mobile-ready, it may look great on your desktop or laptop, but make sure that it looks and works great on mobile.
The majority of visitors to your website will be using a mobile phone if they are living in Spain.
Analytics
Make sure that you have an analytics program installed (e.g. Google Analytics 4).
You need to be able to track conversions i.e. when people fill in your form, click on your phone or WhatsApp button or send you an email
Ad copy and keywords
You need to choose the keywords that you want to show your ads, and it is also a good idea to write some Ad copy, you can find a Google Ads simulator here.
Finally, a credit card or bank details. It is highly recommended to use a credit card to make your payments to Google.
How to sign up for your Google Ads promotion
Opening a Google Ads account is really easy, I recommend doing it from a desktop or laptop computer.
You will need to be signed in to the Google account that you plan to run your Google Ads from, and I recommend that you DO NOT use your personal account but use your Gmail account for your business or if you don’t have one, then create one (it’s free).
The €400 discount is automatically applied, and you just need to follow the on-screen instructions.
I offer a professional Google Ads Account setup service. Contact me today for more information.
You can sign up for your Google Ads account here. https://ads.google.com/home/
Conclusion
Running Google Ads here in Spain can be a highly effective and profitable way of attracting new customers, whether you are targeting ex-pats who are currently living here, targeting people who are thinking of moving to Spain, tourists or even Spanish-speaking clients then a Google Ads campaign should be something worth considering.
With the current offer of €400 when you spend €400, there has never been a better time to start.
Find out more about what a Google Ads Freelancer can do for you.