Google My Business Optimization

Google My Business optimization service, get the maximum from Google’s free business tool.

What is Google My Business?

Google My Business is a free tool from Google to help businesses manage their online presence. Google My Business allows Google to connect your online presence with your physical location. Remember that when a user searches on Google, Google uses not just the search term but also many other different factors, including location, in order to decide which results to show.

If your business has a physical location here in Spain, then a fully optimized Google My Business account is essential for you. By optimizing your Google My Business profile you can greatly increase your company’s online visibility especially when people are searching on mobile for search terms for example “boat rental near me” or “nearest good mechanic”.

GoogleMy Business Optimization

My Google My Business optimization services include:

Some of the attributes below are simple and obvious like phone number, but some are more complex (especially here in Spain) such  as an address. Many of the options below can also be fully optimized by an SEO professional in order to increase your rankings on local search results.

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Google My Business Setup & verification
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Your business title
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Business hours
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Address
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Phone number
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Description
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Profile picture
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Website
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Service areas
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Emails
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Logo
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Images
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Posts
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Product / Service information
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Bookings
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Attributes
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Labels
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Short videos
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And more...

The Importance of Google My Business optimization for mobile phones

Google My Business Optimization as especially important if you are running a business that is aimed at tourists and expats, because many of these types of clients use mobile phones or tablets in order to search the web for businesses and services.

If you are ranked highly on Google Maps, have great reviews and are also  at the top of the first page of the search results then you double the opportunity of getting clients through your virtual doors.

Having a business page on Google My Business is a vital tool for any local business, whether you are an established brand or just starting out. Google My Business is the platform that allows you to keep your customers updated and informed about your business, such as opening hours, contact details, photos, and much more.

Google My Business is also the platform that allows you to showcase your business online, bringing your business to the attention of potential customers who are searching online on their mobile devices. In today’s digital world, local businesses that don’t have a presence on Google My Business are falling behind their competitors.

Examples of businesses which can benefit from being from being on Google My Business: 

Restaurants

Bars

Estate agents

Bike rentals

Boat rentals

Plumbers

Electricians

Any business which serves a local market

Google My Business results for “restaurant near me”

Google My busioness results mobile

THE IMPORTANCE OF REVIEWS

The most important thing when it comes to local businesses is reviews. Reviews are the first thing that potential customers will see when they are searching online on their mobile devices. A lot of potential clients online users never walk into a business until they have read the reviews. 

When was the last time you were in an unknown city, looked for a restaurant online, and then chose the 1-star rated restaurant over the 4-star rated restaurant? Never I imagine

The importance of reviews for local businesses is especially high in Spain. A lot of tourists and ex-pats are looking for businesses to visit, and if you have lots of reviews then these customers are much more likely to visit your physical location. Reviews are the most powerful form of online marketing for local businesses, and without a good amount of reviews, then you are leaving a lot of potential customers on the table. The best way to get reviews is to provide great customer service, and if you are also offering a high-quality product, then you are on the right track.

Google My Business reviews

Google Reviews: A key to online success in the local business game

The customer may not always be right but you certainly can’t respond to a negative review in a negative way, this just puts your business in  a bad light. I believe each case is different and will always help my clients to respond to any negative reviews in a positive way.

Often overlooked is the importance of responding to positive reviews, not only from Google’s point of view is this positive interaction, but from a customer’s point of view, an acknowledgment that they have taken the time and effort to leave a positive review will often convert them into a loyal customer.

As a Trusted Google Reviewer, I personally love it when a business responds to my comments.

Frequently Asked Questions
How much does Google My Business Cost?

Nothing, it is free to use and set up but Google my Business optimization is a must

Having a business page on Google My Business is a vital tool for any local business, whether you are an established brand or just starting out. Google My Business is the platform that allows you to keep your customers updated and informed about your business, such as opening hours, contact details, photos, and much more. Google My Business is also the platform that allows you to showcase your business online, bringing your business to the attention of potential customers who are searching online on their mobile devices. In today’s digital world, local businesses that don’t have a presence on Google My Business are falling behind their competitors.