1. Introduction to Search Engine Optimisation in Spain
In this article, we will look at:
- What search engine optimisation (SEO) is and how best to do it in Spain
- How you can use SEO to grow your business, no matter what type of business you have
- What Local SEO is and how to use it
- The importance of backlinks and how to get them
- How to monitor your SEO performance and which tools to use (both FREE and paid)
- and finally a conclusion
Search Engine Optimisation Spain : What is it? And how does it work?
Search Engine Optimisation, commonly known as SEO is the strategy of increasing your ranking on search engines such as Google or Microsoft Bing.
There are many other search engines, duckduckgo, yahoo search, Baidu, and Yandex to name but a few
The objectof SEO is to position your website at the top of the Search Results Pages (SERPS) in order to get more traffic for free. The more visitors you get, the more money you make
If you are looking to buy SEO services for Spain, then contact us today for a free no-obligation consultation
2. How to Use SEO to Promote Your Business in Spain
Search Engine Optimisation is basically 5 steps, optimising your site, creating high quality content, building links and promoting your content. Let’s dive in:
Optimise your website, make sure there are no broken links, that it is fast on mobile, looks great and is easy to navigate.
Create high-quality content that is relevant to your target audience.
Not only should your content be informative and engaging, but it should also be relevant to your target audience.
For example, if you’re a plumber, you could create content about how to fix common plumbing problems.
This content would be valuable to your target audience and would help you attract more visitors to your website.
Optimise your content: Use more specific keywords.
When you’re optimizing your website for Spanish search engines, it’s important to use specific keywords that your target audience is likely to search for.
For example, instead of using the keyword “restaurants,” you could use the keyword “restaurants in Torrevieja.” This will help your website rank higher in search results for people who are looking for restaurants in Torrevieja.
Promote your website on social media and other online channels such as Facebook and Instagram.
Once you’ve created high-quality content, you need to promote it on social media and other online channels. This will help you reach more people and drive traffic to your website.
Build backlinks to your website. Backlinks are links from other websites to your website. They are a valuable ranking factor in Google’s algorithm.
You can build backlinks by guest blogging, participating in online forums, and submitting your website to directories.
RINSE AND REPEAT
Monitor your progress
It is really important to monitor your progress, tools like Neil Patel’s Ubersuggest (more on this later on) allow you to track the ranking of your keywords and also do keyword research to find new keywords that people are looking for.
- Use local keywords. When targeting Spanish speakers in Spain, it’s important to use local keywords. These are keywords that are specific to Spain, such as “restaurants in madrid” or “hotels in barcelona“
- Get involved in the Spanish community. This could involve participating in online forums, attending industry events, or sponsoring local organizations. Getting involved in the community will help you build relationships with potential customers and partners.
- Translate your content into Spanish. If you don’t have the resources to translate your content into Spanish yourself, you can hire a professional translation company.
- Use a Spain based SEO company. If you’re serious about growing your business in Spain, you may want to consider hiring an SEO consultant that specializes in search engine optimisation in Spain.
These companies have the expertise and experience to help you optimize your website for Spanish search engines and reach your target audience.
3. How to Use Local SEO to Reach More English-Speaking Customers in Spain
Local SEO for English-Speaking Businesses in Spain
Local SEO is the process of optimizing a website for local search results. This means making sure that your website appears in search results when people search for businesses like yours in your local area.
Local SEO is important for English-speaking businesses in Spain because it helps you reach more potential customers. In Spain, more than 50% of people use Google Search to find local businesses.
If your website is not optimized for local search, you could be missing out on a lot of potential customers. There are a number of things you can do to improve your website’s local SEO.
Local SEO can make or break your SEO efforts for your business in Spain
Some of the most important things include:
Claim and optimize your Google My Business listing.
Google My Business is a free service that allows you to create a listing for your business on Google Maps and Google Search.
Your Google My Business listing should include your business name, address, phone number, hours of operation, and website (these a re known as NAP details, Name Address, Phone). You should also make sure to add photos of your business and respond to reviews.
Claim and optimise your listing on Bing Places for Business
Bing Places for Business is basically Microstoft Bing’s version of Google My Business (GMB) and allows you to add your business, as with GMB.
Don’t forget to optimise your NAP (Name, Address, Phone Number) details and make sure that they are the same across all platforms.
As the postal service here in Spain can sometimes be a little less reliable than what we usually expect, then I recommend using the address that appears on a utility bill.
Apple Maps is the Apple version of Google Maps for iOS, iPadOS or macOS. As with the above, keep all of your details the same across all the platforms.
Use local keywords on your website
We have briefly mentioned this before but, when you’re creating content for your website, be sure to use local keywords. Local keywords are words and phrases that people use when they’re searching for businesses like yours in their local area.
For example, if you’re a plumber in Madrid, you might use keywords like “plumber in Madrid” or “plumbing services in Madrid.”
Build backlinks from local websites
Backlinks are links from other websites to your website. Backlinks are a valuable ranking factor in Google’s algorithm.
To build backlinks, you can guest blog on other websites, participate in online forums, and submit your website to directories.
Get involved in local online communities
Get involved in local online communities, such as Facebook groups and forums. This will help you build relationships with potential customers and partners.
By following these tips, you can improve your website’s local SEO and reach more potential customers in Spain.
By following these tips, you can improve your website’s local SEO and reach more potential customers in Spain.
4. How to Build Backlinks to Your English-Language Website in Spain
As an SEO expert, I can tell you that backlinks are one of the most important ranking factors in Google’s algorithm.
Backlinks are links from other websites to your website.
Search engines like Google see backlinks as a vote of confidence from other websites, and websites with more backlinks tend to rank higher in search results.
There are a few things to keep in mind when building backlinks:
- First, not all backlinks are created equal. Backlinks from high-quality websites are more valuable than backlinks from low-quality websites.
2. Second, it’s important to get backlinks from websites that are relevant to your niche. This will help your website rank higher for those keywords in search results.
3- Finally, you should avoid building backlinks that are spammy or manipulative. Google can penalize websites that engage in these activities.
Whatever you do – DO NOT BUY BACKLINKS ON MASS, this can have a very serious negative effect and even get you delisted for search engines like Google.
Guest blog on other websites
Guest blogging is a great way to get backlinks to your website. When you guest blog, you can write an article that is relevant to your target audience and that includes a link back to your website.
Participate in online forums
Participating in online forums is another great way to get backlinks to your website.
When you participate in forums, you can contribute helpful and informative answers to questions that people have.
You can also include a link back to your website in your signature.
Submit your website to directories
There are many directories that you can submit your website to.
When you submit your website to a directory, you can include a link back to your website. Just do a Google Search for “spain directories”
Ask for backlinks
You can also ask other related websites which are based in Spain to link to your website.
When you ask for a backlink, be sure to provide value to the website owner. You can do this by offering to write an article for their website, or by providing them with some other type of value.
So for example, if you are an expert on a subject such as divorce law, you could offer to write an expert article about getting divorced in Spain
- Use relevant keywords in your backlinks. When you get a backlink to your website, make sure that the anchor text of the link contains relevant keywords. This will help your website rank higher for those keywords in search results
- Get backlinks from high-quality websites. Not all backlinks are created equal. Backlinks from high-quality, relevant websites are more valuable than backlinks from low-quality websites. When you’re trying to build backlinks, focus on getting backlinks from websites that are relevant to your niche and that have a good reputation.
Backlink building is a fundamental part of search engine optimisation, but if done well can yield amazing results that will really help with your SEO efforts. Just remember, NEVER BUY BACKLINKS ON MASS
5. How to monitor your Search Engine Optimisation performance for your Spain-based website
If you’re an English-speaking business with a website that targets Spain, it’s important to monitor your SEO performance.
This will help you track your progress and make sure that your website is ranking well in search results in Spain.
There are a number of tools that you can use to monitor your SEO performance. Some of the most popular tools include:
Google Search Console - FREE
Google Search Console is a free tool that provides insights into how your website is performing in Google Search.
You can use Google Search Console to track your website’s ranking, organic traffic, and backlinks.
Ubersuggest - FREE Verison
The professional SEO consultant’s choice. Semrush is a paid tool that provides a comprehensive overview of your website’s SEO performance.
Semrush offers a variety of features, including keyword research, backlink analysis, and competitive analysis. However, it is fairly expensive, currently over €100 per month for the starter plan.
As some of these tools can be a bit pricy, I recommend trying out the free versions of several tools before making a decision.
By tracking your results, you can get a better understanding of how your website is performing in Spanish search results.
This information can help you make informed decisions about your SEO strategy. In addition to tracking your SEO performance, you should also keep an eye on the latest SEO trends.
The SEO landscape is constantly changing, so it’s important to stay up-to-date on the latest changes.
If all this seems to much like hard work and you would prefer to concentrate on your business, then contact us today to arrange a free no-obligation video consultation
From The Blog
Should I use .com or .es for my business?
Should I use .com or .es for my business in Spain?Introduction .com and .es explainedSo you have decided it’s time to register your domain name for your new site, living here in Spain, you have seen that there are different options. Should I register a .es domain...
Case Study : Fruit Fresh Spain
The Company: Fruit Fresh SpainFruit Fresh Spain is a company based in Murcia in the South East of Spain. They are growers and producers of fresh fruit, and they specialize in fresh lemons, peaches, apricots and mandarins.As a family-run business, they grow their own...
Why isn’t my website converting? How to fix it
10 Resons why your website isn’t converting visitors into clients in 2023 and how to fix itIntroductionYour main goal with having a website is to get more clients, whether you are selling a physical product, selling a service or just trying to get more people to visit...