Case Study: Transforming Frozen Juice Spain’s Online Presence Through Strategic SEO
Frozen Juice Spain, a leading supplier of NFC juice, faced a significant challenge – their website had low search engine rankings, lacked SEO optimization, and suffered from slow loading times. Recognizing the need for a robust online presence, they turned to our team for a comprehensive SEO overhaul.
The Challenge
Frozen Juice Spain’s primary goal was to rank highly for the search terms “NFC juice” and “NFC juice suppliers”.
However, their website, built on WordPress, had virtually no SEO and was plagued by slow loading times.
The Strategy
Our first step was to conduct a full SEO audit using various SEO programs.
We then carried out competitor research to understand the landscape and identify opportunities for improvement.
We focused on two key strategies: technical SEO and content creation. We installed SEO plugins, optimized the site’s technical aspects, and used Rank Math to improve site speed.
Concurrently, we embarked on a content creation journey, crafting SEO-friendly content that resonated with Frozen Juice Spain’s audience and industry.
The Process
SEO Keyword Research
Understanding the highly competitive nature of the NFC Juice export market from Spain, we decided to prioritize SEO above PPC campaigns. We believe that the foundation of a successful project lies in thorough keyword research.
Armed with this strategy, we turned to several well-known keyword research tools, including SEMrush and Google Keyword Planner. Our goal was to identify the keywords that needed to be targeted and understand their search volume. This step was crucial to ensure that the website would gain traction and receive relevant traffic from search engines like Google and Microsoft Bing.
Once we had a clear understanding of the keyword landscape, we moved on to the technical aspects of SEO. We installed SEO plugins, optimized the site’s technical elements, and used Rank Math to improve site speed. This technical SEO work was designed to ensure that the website was not only visible to search engines but also user-friendly and fast-loading.
Simultaneously, we embarked on a content creation journey. We crafted SEO-friendly content that resonated with Frozen Juice Spain’s audience and industry, ensuring that the targeted keywords were seamlessly integrated.
This dual approach of technical SEO and content creation formed the backbone of our strategy.
As can be seen from the above graphic, frozenjuicespain.com has an A grade from GTMetrix (The leading speed tester) and is fully usable on mobile according to Google’s mobile testing page.
Analytics
Following our comprehensive SEO optimization, we connected the site to Google Search Console and Google Analytics 4. This integration allowed us to closely monitor the site’s performance and gather valuable insights into user behavior.
Within Google Analytics, we established tracking mechanisms to capture essential data points. This setup enabled us to identify which keywords were driving traffic from Google and to quantify the number of contacts the business was receiving. For Frozen Juice Spain, these contacts came in various forms, including emails, phone calls, contact form submissions, and WhatsApp messages.
The Results
Our efforts paid off. We saw an overall increase in search rankings, with Frozen Juice Spain now consistently ranking between positions 1 and 2 for the keyword “NFC juice supplier”.
As traffic increased, we identified a need to enhance landing page performance, an unexpected but valuable outcome of our SEO work.
The Impact
The improvements in SEO had a profound impact on Frozen Juice Spain’s business. Despite the presence of strong competitors in the market, Frozen Juice Spain now enjoys a robust online presence, thanks to quality SEO.
Conclusion
This project underscores the power of strategic SEO. Even in a competitive market, it’s possible to rank well with a well-executed SEO strategy. As we move forward, we plan to continue maintaining and further improving Frozen Juice Spain’s SEO to ensure they remain at the top of search rankings.
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