Do I need a website for my business in 2022? Here in this article, we offer you 5 reasons as to why having a website is essential for your business. The short answer to this question is YES. In this short article, I will try and explain why it is essential to have a website, even if you are a small business or just starting out.
1. To have an online presence
Nowadays, the best showcase for your business is the internet. It is estimated that by the end of the year the number of internet users worldwide will reach 3000 million. The market is becoming increasingly globalised and competition is increasing.
There are over 47 million people living in Spain and there are estimated to be over 370,000 British ex-pats living here, so having a web page has become a necessity if you want to reach this ever-expanding market.
Surely, your competition already has a professional website. Your corporate image and your website is the visible face of your brand, which is why having a modern, easy-to-use website is essential, even for the smallest of businesses.
2. To offer 24-hour customer service and generate feedback
Having a website gives you the opportunity to be in constant contact with your customers, who can consult you at any time or see your available products and/or services. This gives them confidence and security.
With a good communication strategy on your website, you will be better able to understand your customers and be able to respond quickly to any queries or complaints.
3. To be found
Nowadays, the highest percentage of searches for professionals are done on the Internet. When people carry out these searches on the net it is important that they find you on the first page preferably within the top 5 entries (as can be seen in the image), that is why good SEO (Search Engine Optimisation) is necessary.
It is important to find the keywords with which your business will be found and to position your page accordingly on the major search engines (Google, Bing, Yahoo, etc)
Differentiate yourself within your sector with a simple, fresh, and new website. Give it credibility and add value with content that is always up-to-date and of interest to your customers.
This will help search engines find you more easily. My websites are designed in WordPress and allow you to easily add content (I can also do this for you or I offer a FREE one-hour class on how to do it yourself)
4. To get new customers and to retain existing ones
If you do a good job with the web and apply some simple online marketing techniques, you will see how new customers start to contact us. You can target specific market niches or age ranges to be more effective. If you are competitive with your image and services, these visitors will convert into customers.
You can also use these techniques to build loyalty among our regular customers, offering them specific advantages based on their needs, and entertaining them with interesting content.
I specialize in designing web pages that convert visitors into contacts, either via contact forms or on-page messaging apps or with click-to-call buttons on mobile devices and the ability to easily contact you via WhatsApp directly from your web page.
5. Advertise with the greatest reach at the lowest cost
A website is your online billboard, it is online 24/7, 365 days a week. A well-designed website needs minimum maintenance. With so many people searching for your products/services, if you have a website that can satisfy their needs, loads quickly and is easy to find on search engines then you will have a continuous stream of potential new clients contacting you