{"id":351,"date":"2023-03-02T11:43:56","date_gmt":"2023-03-02T11:43:56","guid":{"rendered":"https:\/\/digitalmarketingspain.com\/es\/?page_id=351"},"modified":"2023-03-03T11:10:50","modified_gmt":"2023-03-03T11:10:50","slug":"paginas-de-aterrizaje-landing-pages","status":"publish","type":"page","link":"https:\/\/digitalmarketingspain.com\/es\/paginas-de-aterrizaje-landing-pages\/","title":{"rendered":"Dise\u00f1o landing pages"},"content":{"rendered":"\n[et_pb_section fb_built=\u00bb1″ _builder_version=\u00bb4.17.6″ _module_preset=\u00bbdefault\u00bb background_color=\u00bb#081530″ custom_padding=\u00bb||187px|||\u00bb bottom_divider_style=\u00bbwaves\u00bb bottom_divider_color=\u00bb#FFFFFF\u00bb da_disable_devices=\u00bboff|off|off\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb da_is_popup=\u00bboff\u00bb da_exit_intent=\u00bboff\u00bb da_has_close=\u00bbon\u00bb da_alt_close=\u00bboff\u00bb da_dark_close=\u00bboff\u00bb da_not_modal=\u00bbon\u00bb da_is_singular=\u00bboff\u00bb da_with_loader=\u00bboff\u00bb da_has_shadow=\u00bbon\u00bb][et_pb_row _builder_version=\u00bb4.17.6″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.17.6″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_text _builder_version=\u00bb4.18.0″ _module_preset=\u00bbdefault\u00bb header_font=\u00bb|||on|||||\u00bb header_text_align=\u00bbcenter\u00bb header_text_color=\u00bb#FFFFFF\u00bb header_font_size=\u00bb46px\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb sticky_enabled=\u00bb0″]

DISE\u00d1ADOR DE P\u00c1GINAS DE ATERRIZAJE<\/h1>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.18.0″ _module_preset=\u00bbdefault\u00bb header_2_text_align=\u00bbcenter\u00bb header_2_text_color=\u00bb#FFFFFF\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb sticky_enabled=\u00bb0″]

Dise\u00f1o p\u00e1ginas de aterrizaje que convierten visitantes en clientes<\/h2>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ _builder_version=\u00bb4.17.6″ _module_preset=\u00bbdefault\u00bb da_disable_devices=\u00bboff|off|off\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb da_is_popup=\u00bboff\u00bb da_exit_intent=\u00bboff\u00bb da_has_close=\u00bbon\u00bb da_alt_close=\u00bboff\u00bb da_dark_close=\u00bboff\u00bb da_not_modal=\u00bbon\u00bb da_is_singular=\u00bboff\u00bb da_with_loader=\u00bboff\u00bb da_has_shadow=\u00bbon\u00bb][et_pb_row _builder_version=\u00bb4.17.6″ _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb||25px|||\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.17.6″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_text _builder_version=\u00bb4.18.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bb|600||on|||||\u00bb text_text_color=\u00bb#FFFFFF\u00bb text_font_size=\u00bb18px\u00bb header_3_text_color=\u00bb#FFFFFF\u00bb background_color=\u00bb#081530″ custom_padding=\u00bb16px||5px|10px|false|false\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb sticky_enabled=\u00bb0″]

DISE\u00d1ADOR FREELANCE DE P\u00c1GINAS DE ATERRIZAJE<\/h3>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.18.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bb|600||on|||||\u00bb text_text_color=\u00bb#081530″ text_font_size=\u00bb21px\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb sticky_enabled=\u00bb0″]

\u00bfQU\u00c9 ES UNA P\u00c1GINA DE ATERRIZAJE?<\/p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.18.0″ _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb sticky_enabled=\u00bb0″]

Una p\u00e1gina de aterrizaje es simplemente una p\u00e1gina dedicada a la que aterrizan los clientes, normalmente cuando han hecho clic en un anuncio de un motor de b\u00fasqueda como Google o Bing. El objetivo de una p\u00e1gina de destino es obtener datos del cliente o convertirlo en cliente lo antes posible. Puede ser haciendo que rellenen un formulario con datos de contacto, que se descarguen una aplicaci\u00f3n, un libro electr\u00f3nico, una prueba, un cup\u00f3n, etc.<\/p>\n

Mi objetivo es convertir el mayor n\u00famero posible de visitantes en clientes potenciales. La media del sector ronda el 2,35%. Depende del sector, pero he conseguido tasas de conversi\u00f3n mensuales de m\u00e1s del 8%.<\/p>\n

Estoy especializado en crear p\u00e1ginas de destino de alta calidad para generar clientes potenciales para aut\u00f3nomos y peque\u00f1as empresas.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.17.6″ _module_preset=\u00bbdefault\u00bb min_height=\u00bb145.8px\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.17.6″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_text _builder_version=\u00bb4.18.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bb|600||on|||||\u00bb text_text_color=\u00bb#081530″ text_font_size=\u00bb22px\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb sticky_enabled=\u00bb0″]

C\u00f3mo funciona<\/p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.17.6″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb]

A landing page should be fast, responsive and well designed with an emphasis on usability especially on mobile platforms (Google data shows that more than 50% of searches are performed on mobile devices).\u00a0<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_4,1_4,1_4,1_4″ use_custom_gutter=\u00bbon\u00bb gutter_width=\u00bb2″ make_equal=\u00bbon\u00bb _builder_version=\u00bb4.17.6″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_column type=\u00bb1_4″ _builder_version=\u00bb4.17.4″ _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb25px|19px|25px|19px|true|true\u00bb border_width_all=\u00bb1px\u00bb border_color_all=\u00bb#235DB5″ box_shadow_style=\u00bbpreset2″ box_shadow_color=\u00bb#BEE3FC\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_blurb title=\u00bbObjetivo\u00bb use_icon=\u00bbon\u00bb font_icon=\u00bb||divi||400″ icon_color=\u00bb#235DB5″ _builder_version=\u00bb4.18.0″ _module_preset=\u00bbdefault\u00bb header_font=\u00bb|700|||||||\u00bb header_text_align=\u00bbcenter\u00bb header_text_color=\u00bb#081530″ body_text_align=\u00bbcenter\u00bb custom_margin=\u00bb-3px||-3px||true|\u00bb custom_margin_tablet=\u00bb||75px|||\u00bb custom_margin_phone=\u00bb||10px||false|false\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb sticky_enabled=\u00bb0″]

El primer paso es definir el cliente objetivo y analizar las mejores palabras clave. La p\u00e1gina se dise\u00f1a para tener un objetivo, es decir, generar un cliente potencial a trav\u00e9s de un formulario de contacto.<\/p>\n

Una p\u00e1gina de aterrizaje debe tener toda la informaci\u00f3n que necesita un cliente potencial para tomar una decisi\u00f3n informada.<\/p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00bb1_4″ _builder_version=\u00bb4.17.4″ _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb25px|19px|25px|19px|true|true\u00bb border_width_all=\u00bb1px\u00bb border_color_all=\u00bb#235DB5″ box_shadow_style=\u00bbpreset2″ box_shadow_color=\u00bb#BEE3FC\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_blurb title=\u00bbM\u00f3vil primero\u00bb use_icon=\u00bbon\u00bb font_icon=\u00bb||fa||900″ icon_color=\u00bb#235DB5″ _builder_version=\u00bb4.18.0″ _module_preset=\u00bbdefault\u00bb header_font=\u00bb|700|||||||\u00bb header_text_align=\u00bbcenter\u00bb header_text_color=\u00bb#081530″ body_text_align=\u00bbcenter\u00bb custom_margin=\u00bb||-7px|||\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb sticky_enabled=\u00bb0″]

M\u00e1s del 60% de las personas utilizan ahora dispositivos m\u00f3viles para acceder a la web. Tu p\u00e1gina de destino debe alcanzar sus objetivos y tener un aspecto excelente tanto en el escritorio como en los dispositivos m\u00f3viles.<\/p>\n

Una p\u00e1gina de destino mobile-first tiene que ser visualmente atractiva y r\u00e1pida en el m\u00f3vil para conseguir el m\u00e1ximo n\u00famero de conversiones.<\/p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00bb1_4″ _builder_version=\u00bb4.17.4″ _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb25px|19px|25px|19px|true|true\u00bb border_width_all=\u00bb1px\u00bb border_color_all=\u00bb#235DB5″ box_shadow_style=\u00bbpreset2″ box_shadow_color=\u00bb#BEE3FC\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_blurb title=\u00bbPublicar\u00bb use_icon=\u00bbon\u00bb font_icon=\u00bb||fa||900″ icon_color=\u00bb#235DB5″ _builder_version=\u00bb4.18.0″ _module_preset=\u00bbdefault\u00bb header_font=\u00bb|700|||||||\u00bb header_text_align=\u00bbcenter\u00bb header_text_color=\u00bb#081530″ body_text_align=\u00bbcenter\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb sticky_enabled=\u00bb0″]

Tras tu aprobaci\u00f3n y cualquier cambio, crear\u00e9 la p\u00e1gina final y la publicar\u00e9 en tu sitio web (si no tienes un dise\u00f1ador web independiente). Entonces pasaremos a la fase de pruebas. Si est\u00e1s realizando una campa\u00f1a PPC con Google Ads o Bing Ads, tambi\u00e9n crear\u00e9 diferentes versiones de la p\u00e1gina de destino para probar qu\u00e9 versi\u00f3n funciona mejor.<\/p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00bb1_4″ _builder_version=\u00bb4.17.4″ _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb25px|19px|25px|19px|true|true\u00bb border_width_all=\u00bb1px\u00bb border_color_all=\u00bb#235DB5″ box_shadow_style=\u00bbpreset2″ box_shadow_color=\u00bb#BEE3FC\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_blurb title=\u00bbSeguimiento\u00bb use_icon=\u00bbon\u00bb font_icon=\u00bb||divi||400″ icon_color=\u00bb#235DB5″ _builder_version=\u00bb4.18.0″ _module_preset=\u00bbdefault\u00bb header_font=\u00bb|700|||||||\u00bb header_text_align=\u00bbcenter\u00bb header_text_color=\u00bb#081530″ body_text_align=\u00bbcenter\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb sticky_enabled=\u00bb0″]

El seguimiento es una parte integral de tu p\u00e1gina de destino, ayuda a mostrar exactamente lo que funciona y lo que no.<\/p>\n

Tu p\u00e1gina incluye todo el c\u00f3digo de seguimiento necesario para Google o Bing Ads y cualquier otro c\u00f3digo Analytic necesario. Tambi\u00e9n seguir\u00e9 optimizando la p\u00e1gina para conseguir m\u00e1s conversiones. \u00a0<\/p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.17.6″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.17.6″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_button button_url=\u00bb#free-consultation\u00bb button_text=\u00bb\u00bfhablamos?\u00bb button_alignment=\u00bbcenter\u00bb _builder_version=\u00bb4.17.4″ _module_preset=\u00bbdefault\u00bb custom_button=\u00bbon\u00bb button_text_size=\u00bb18px\u00bb button_text_color=\u00bb#FFFFFF\u00bb button_bg_use_color_gradient=\u00bbon\u00bb button_bg_color_gradient_stops=\u00bb#2b87da 0%|#05092c 100%\u00bb button_border_color=\u00bb#FFFFFF\u00bb button_font=\u00bb|||on|||||\u00bb button_icon=\u00bb||divi||400″ button_icon_color=\u00bb#FFFFFF\u00bb saved_tabs=\u00bball\u00bb global_colors_info=\u00bb{}\u00bb button_border_color__hover_enabled=\u00bbon|desktop\u00bb button_border_color__hover=\u00bb#FFFFFF\u00bb theme_builder_area=\u00bbpost_content\u00bb][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.17.6″ _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb||36px|||\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.17.6″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_image src=\u00bbhttps:\/\/digitalmarketingspain.com\/es\/wp-content\/uploads\/2023\/03\/frozenjuicespain-landing-page.jpg\u00bb alt=\u00bbExcample landing page for www.frozenjuicespain.com\u00bb title_text=\u00bbfrozenjuicespain-landing-page\u00bb _builder_version=\u00bb4.17.6″ _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||0px|||\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb4.17.6″ _module_preset=\u00bbdefault\u00bb text_font_size=\u00bb14px\u00bb link_option_url=\u00bbhttps:\/\/frozenjuicespain.com\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb]

Sample landing page for www.frozenjuicespain.com<\/a><\/p>[\/et_pb_text][et_pb_button button_url=\u00bb#free-consultation\u00bb button_text=\u00bbbook a call\u00bb button_alignment=\u00bbcenter\u00bb _builder_version=\u00bb4.17.4″ _module_preset=\u00bbdefault\u00bb custom_button=\u00bbon\u00bb button_text_size=\u00bb18px\u00bb button_text_color=\u00bb#FFFFFF\u00bb button_bg_use_color_gradient=\u00bbon\u00bb button_bg_color_gradient_stops=\u00bb#2b87da 0%|#05092c 100%\u00bb button_border_color=\u00bb#FFFFFF\u00bb button_font=\u00bb|||on|||||\u00bb button_icon=\u00bb||divi||400″ button_icon_color=\u00bb#FFFFFF\u00bb global_module=\u00bb69″ saved_tabs=\u00bball\u00bb global_colors_info=\u00bb{}\u00bb button_border_color__hover_enabled=\u00bbon|desktop\u00bb button_border_color__hover=\u00bb#FFFFFF\u00bb theme_builder_area=\u00bbpost_content\u00bb][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.17.6″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.17.6″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_text _builder_version=\u00bb4.18.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bb|600||on|||||\u00bb text_text_color=\u00bb#FFFFFF\u00bb text_font_size=\u00bb18px\u00bb background_color=\u00bb#081530″ custom_padding=\u00bb5px||5px|5px|true|false\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb sticky_enabled=\u00bb0″]

\u00daltimos casos de \u00e9xito<\/p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.18.0″ _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb sticky_enabled=\u00bb0″]

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DISE\u00d1ADOR DE P\u00c1GINAS DE ATERRIZAJEDise\u00f1o p\u00e1ginas de aterrizaje que convierten visitantes en clientesDISE\u00d1ADOR FREELANCE DE P\u00c1GINAS DE ATERRIZAJE\u00bfQU\u00c9 ES UNA P\u00c1GINA DE ATERRIZAJE?Una p\u00e1gina de aterrizaje es simplemente una p\u00e1gina dedicada a la que aterrizan los clientes, normalmente cuando han hecho clic en un anuncio de un motor de b\u00fasqueda como Google o Bing. El […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-351","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/digitalmarketingspain.com\/es\/wp-json\/wp\/v2\/pages\/351","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitalmarketingspain.com\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/digitalmarketingspain.com\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/digitalmarketingspain.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/digitalmarketingspain.com\/es\/wp-json\/wp\/v2\/comments?post=351"}],"version-history":[{"count":4,"href":"https:\/\/digitalmarketingspain.com\/es\/wp-json\/wp\/v2\/pages\/351\/revisions"}],"predecessor-version":[{"id":477,"href":"https:\/\/digitalmarketingspain.com\/es\/wp-json\/wp\/v2\/pages\/351\/revisions\/477"}],"wp:attachment":[{"href":"https:\/\/digitalmarketingspain.com\/es\/wp-json\/wp\/v2\/media?parent=351"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}